Why Are Bookmakers Called Bookmakers Rating: 9,8/10 3112 votes

Bonus Introduction and Overview

Pay close attention to this section, because we are about to discuss perhaps one of the most exciting and profitable aspects of sports arbitrage trading:

The means by which an arbitrage trader is able to place arbs using money they don't even have.

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A good friend of mine once said, 'Arbitrage traders absolutely love bonuses - they're like free money!' and indeed, it is hugely important for both new and experienced arbitrage traders to at least keep a finger on the pulse of what kind of sign-up bonuses are available on the market and know what's on offer.

It is neither difficult, nor is it particularly complicated to claim and use bonus money however doing so allows an arbitrage trader to bolster profits significantly. It also makes it easier for those with a lower bankroll to generate larger profits earlier on. It does however require a relatively good understanding and familiarity with bookmakers rules in practise, so we would recommend that until you are at least lightly experienced with arbing, or at least particularly versed in paper trading, that it may be best to bookmark this page for a later point at which you feel more confident.

What is a Bonus or 'Freebet'?

Bonuses, intrinsically, are something as easy to understanding as arbing itself! In fact, it's all right there in the name: Bonuses or freebets are bookmaker-issued bonus money granted on registration, or upon meeting certain conditions as stipulated by the bookmaker. They are given by bookmakers as incentives to use their services, and to encourage you to play with that bookie.

There are a few situations in which freebet bonuses are granted to players:

  • Sign-up and first deposit bonuses
  • Top-up bonuses
  • 'Refer a friend' bonuses
For the purposes of this site, we focus on which bookmaker sites offer sign-up and first deposit bonuses as these are by far the most popular and simplest to redeem. Bonuses available under other terms are most certainly available, and if you plan to use them you should definitely take notice.

Stake Not Returned or Stake Returned?

Bonuses come in two distinct flavours:

Stake Not Returned (SNR)Bookmaker log inWhy are bookies called bookmakers

Stake Not Returned bonuses are often called 'freebets' and are provided as literally that... You are effectively given a 'betting token' and you are free to place that betting token on any bet within the terms of the freebet.

If your bet loses you get nothing, just like normal, but if your bet wins you get the winnings minus the original stake (hence the SNR name) because the original stake was just a freebet – it has no real value.

Stake Returned (SR)

Stake Returned bonuses are usually added to your normal account balance and there is no way to really differentiate between the real money in your account and your bonus money. When you place a bet with your bonus money, it acts exactly like your real money.

The consequences of receiving SR bonus money is that any attempt to withdraw from your betting account before your bonus conditions have been met, will result in the original bonus amount being removed from your balance before the withdrawal is processed.

SR bonuses having been dying out for some time, as bookmakers will tend to prefer to offer SNR bonuses mostly these days.

Rollover Requirements and Turnover Requirements

Called

In order to convert your free bet money to 'real' money, you need to place a certain cumulative amount of bets.

A typical sign-up bonus to consider as an example looks something like this:

50% up to $500 with a 5x (deposit + bonus) rollover requirement.

Broken down, this means:

The bonus money issued to you is 50% of your deposit.
deposit $500 and receive a bonus of $250, likewise a deposit of $1000 would get you the full $500 bonus.

Up to a maximum bonus amount of $500.
though you can still of course deposit more than what is is required to redeem the full bonus.

The amount of the deposit plus the amount of the bonus must be played through 5 times.
if you deposited $500, to claim a $250 bonus, you would need to play through 5x ($500 + $250) = $3,750.
if you deposited $1000, to claim the full $500 bonus, you would need to play through 5x ($1,000 + $500) = $7,500.

Bonuses can have rollover requirements of various factors, or combinations of factors like the bonus, the deposit and/or any generated winnings.

Where the rollover requirement is a description of the factors involved in describing the bonus terms, like 6x (deposit) or 4x (deposit + bonus) the total amount of bet money that must be played through is the referred to as the turnover requirement of the bonus.

Know the Despair!

Many traditional gamblers, as opposed to arbers, become disillusioned with the notion of actually claiming freebet offer money, and it's easy to see why!

The bettor must win successfully almost as many times as the rollover, in order to make favourable use of the bonus.

This is by no means at all impossible, though it is still quite unlikely to turn over several times without a loss so as to actually get to keep the money as your prize. And I've seen some bonuses with up to an unbelievable 20x rollover requirement! Worse yet still, the issue is compounded by the fact that while some bookmakers allow withdrawal prior to meeting rollover requirements (typically with forfeiture of the bonus) others will not allow withdrawal until you meet the rollover requirements entirely!

Bonus details provided live by SureBetBookies - the only arbitrage traders database.

In our next chapter, we will explore exactly how to play free bonus money in such a way that profit is guaranteed.

See Next:

  • Playing Bonus Money - significant profits by playing with free bonus money..
  • Sign-up Bonus Money, Freebets and Rewards List- the definitive list of where to go to claim free bonus money while arbing.

A collection of definitions and explanations of “bookmakers” and “bookies” as found in dictionaries, encyclopedias and web sites.

Bookmaker Online Betting

Dictionary definitions of bookmakers

ldoceonline.com (Longman):book‧mak‧er also bookie (informal)
Someone whose job is to collect money that people want to risk on the result of a race, competition etc, and who pays them if they guess correctly.

Bookmakers

collinsdictionary.com (Collins): A bookmaker is a person whose job is to take your money when you bet and to pay you money if you win.

merriam-webster.com: A person who determines odds and receives and pays off bets

Why Are Bookies Called Bookies

Encyclopedia definitions of bookmakers

en.wikipedia.org (Wikipedia): A bookmaker, bookie or Turf Accountant is an organization or a person that takes bets on sporting and other events at agreed upon odds. Bookmakers in the United Kingdom focus betting on professional sports, especially horse racing and association football; however, a wider range of bets, including on political elections, awards ceremonies such as The Oscars and novelty bets can also be placed.

investopedia.com: Someone who facilitates gambling, commonly on sporting events, by setting odds, accepting and placing bets, and paying out winnings on behalf of other people. “Bookie” is a slang term for “bookmaker.” Bookies do not usually make their money by placing bets themselves, but by charging a transaction fee on their customers’ bets known as a “vigorish,” or “the vig” (= overround). Bookies may also lend money to bettors.

definitions.uslegal.com: Bookmaking is the practice of laying bets on various possible outcomes of a single event. It is a practice of betting by determining odds, and receiving and paying off bets on sports competitions such as horse racing and the like. The term originates from the practice of recording such wagers in a ledger or a ‘book’ and gives the term bookmaking for the practice of making the book.

Educational gambling web sites explanations of bookmakers

gamblingbox.org: Bookmakers combine a comprehensive knowledge of statistics, a deep understanding of sporting events and other types of events where there is a winner and a loser and the ability to pull in a profit, no matter how an event turns out.

A bookmaker is generally a very accomplished expert in setting odds. Using their own knowledge and the resources they have available, bookmakers will give odds on a given team winning or losing in a sporting event or, in some cases, will give odds on other events, as well. For instance, a bookmaker could theoretically give odds on the outcome of an election and allow people to place bets on that election, if they wanted to.

The way bookmakers do business ensures that they always do come out on top. This doesn’t mean that you can’t win a bet with them, of course, but they are absolute masters at making certain that their own businesses remain profitable while still providing an opportunity for people to wager on sporting events and other events.

sportsbettingis.com: A bookmaker is a company mainly engaged in giving the possibility to make money bets on outcomes of sports events, participation in these bets and paying out of winnings in case outcomes are not in bookmaker’s favor. Events that bets are made on can be not only sports ones but also political, cultural, etc.

The bookmakers always use the mathematics in their operation, especially its following sections: combinatorial analysis, probability theory and statistics. The main task of the bookmakers is to correctly build betting odds.

“To correctly build betting odds” means to correctly evaluate the chances of each outcome and offer the odds bringing profits to the bookmaker. It is not easy to ensure such a balance. It’s a difficult task with hundreds of specialists working with it. Smaller bookmakers look at odds of larger competitors and only introduce small changes.


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